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Question: Analyse the international trade strategies of Boeing and Airbus by developing the following to be included in your Final Project paper:

A synthesis of how the strategies employed by Boeing and Airbus appear to be changing over time; include a (substantiated) prediction of the relative posture of the two companies in the next 2 years.

A substantiated evaluation of the relative effectiveness of the two different trading strategies; include your (plausible) cause and effect assumptions about how the two strategies might have evolved.

A brief list of recommendations you might have made (in hindsight) to either or both companies that would have improved the competitive capability of their international trading plan in China.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M91221506
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