Question: 1. Why is it important for firms to focus on global procurement and sourcing? (150 words)

2. What are ways firms can be more efficient through improved global procurement and sourcing? (150 words)

3. How should firms go about making the decision whether or not to outsource? (150 words)

4. What is the meaning of logistics? (150 words)

5. How do firms go about planning and analyzing their logistics capabilities? (150 words)

A - Choose a product or service of your choice, and describe its tangible and intangible qualities

B - Identify and define the Key Performance Indicators you would use to monitor your promotion strategy:

B1 - for a television strategy

B2 - for a print strategy

B3 - for a web site strategy

B4 - for a social media strategy