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Management Studies

Question: 1. What are the four key types of business marketing partnerships? The four key types of business partnerships are buyer, seller, internal, and lateral.

2. Distinguish between cobranding and marketing. Cobranding joins two strong brand names-perhaps owned by two different companies-to sell a product. In a comarketing effort, two organizations join to sell their products in an allied marketing campaign.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92268152

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