QUESTION 1

(i) What is meant by distribution channel structure and draw 5 levels structure?

(ii) Explain the levels of intensity in the distribution channel.

(iii) What are advantages of distribution resource planning?

QUESTION 2

Managing customer service requires measurement. Examine nature of the performance measures used in the custom service area.

QUESTION 3

(i) A number of managers argue that warehousing can help companies in providing value-added service for their customers. Importantly appraise the statement.

(ii) Efficient warehouse design is receiving more attention in many companies.

Examine dimension of efficiency and why it is receiving so much emphasis?

QUESTION 4

Trade-off between transportation and inventory costs is significant while designing a supply chain network. Illustrate the fundamental supply chain decisions involving this trade-off.

QUESTION 5

(i) How Reverse Logistics used as a tool for aggressive advantage?

(ii) Explain the role and the services of third-party providers?