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Question 1:

(a) Describe five main benefits of e-business to businesses, consumers, and society.

(b) Using appropriate examples, describe the different types of dynamic pricing models.

(c) Explain the differences between intranet, extranet and the Internet from an e-business perspective.

Question 2:

Oracle's Siebel customer relationship management (CRM) helps organizations to differentiate their businesses to achieve maximum top-and bottom-line growth. It delivers a combination of transactional, analytical, and engagement features to manage all customer-facing operations and it is the world's most complete (CRM) solution.

(a) What do you meant by customer relationship management?

(b) What is a cookie? Describe how the use of cookies in E-Business may impede on the privacy of individuals.

(c) What are the advantages and disadvantages of e-marketing?

(d) A virtual Marketplace can be categorised as follows:
a. A virtual Information Space
b. A virtual Communication Space
c. A virtual Distribution Space
d. A virtual Transaction Space
Explain in details each of them.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M9590432

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