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Question: 1. Why is it important that the facilitator of a focus group not bias the discussion in any manner? How could the results of a focus group analysis be tainted if the facilitator biased the discussion?

2. Describe a situation in which the use of an Internet customer response might be appropriate.

3. Describe the difference between actively solicited customer feedback and passively solicited customer feedback. Which type of feedback results in a lower rating of quality? Explain why.

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Management Theories, Management Studies

Category:- Management Theories
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