Question 1 what is value pricing value pricing emphasizes, Ask an Expert

Management Studies

Question: 1. What is value pricing? Value pricing emphasizes the benefits a product provides in comparison to the price and quality levels of competing offerings.

2. How do prestige objectives affect a seller's pricing strategy? Prestige pricing establishes a relatively high price to develop and maintain an image of quality that appeals to status-conscious customers. The seller uses price to create an overall image of the firm.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92268720

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