Question 1 what is integrated marketing communications and, Ask an Expert

Management Studies

Question: 1. What is integrated marketing communications, and why is it becoming increasingly accepted?

2. Identify and describe the major ingredients of a promotion mix.

3. What is the major role of promotion?

4. How are selective-demand, institutional, and primary-demand advertising different from one another? Give an example of each.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92272236

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