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Question: 1. What are the advantages of the SERVQUAL instrument?

2. Discuss the concept of gap analysis in the context of a SERVQUAL assessment.

3. What is a services blueprint? How is a services blueprint developed?

4. Describe the concept of moment of truth in a service context. Describe a moment of truth that you recently experienced as a consumer. Was your service experience satisfactory or unsatisfactory? Explain your answer.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M92789975

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