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Question: 1. How, specifically, does marketing create place, time, and possession utility?

2. What is relationship marketing?

3. How is a marketing-oriented firm different from a production oriented firm or a sales-oriented firm?

4. What are the major requirements for a group of individuals and organizations to be a market? How does a consumer market differ from a business-to-business market?

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M92271152

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