Question 1 how is sponsorship different from advertising, Ask an Expert

Management Studies

Question: 1. How is sponsorship different from advertising? Although sponsorship generates brand awareness, the sponsor has little control over the message or even the coverage, unlike advertising.

2. Define direct mail. Direct mail is communications in the form of letters, postcards, brochures, and catalogs containing marketing messages and sent directly to a customer or potential customer.

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Management Theories, Management Studies

Category:- Management Theories
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