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Question: 1. Give an example of a market segment that meets these criteria. Examples might include women, teenagers, Hispanics, empty nesters, and NASCAR enthusiasts.

2. Under what circumstances are marketers most likely to use geographic segmentation? Marketers usually use geographic segmentation when regional preferences exist and when demand for categories of goods and services varies according to geographic region.

Management Theories, Management Studies

  • Category:- Management Theories
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