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Management Studies

Question: 1. Distinguish between structured, semi structured, and unstructured interviews.

2. Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend, and why?

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92272736

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