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Management Studies

Question: 1. Discuss the demographic approach to segmenting consumer markets. Demographic segmentation classifies the market into groups based on characteristics such as age, gender, and income level.

2. Discuss the psychographic approach to segmenting consumer markets. Psychographic segmentation uses behavioral profiles developed from analyses of consumers' activities, opinions, interests, and lifestyles to identify market segments.

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Management Theories, Management Studies

Category:- Management Theories
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