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Question: 1) Analyse the forces which are driving industry competition using Porter Model for FITBIT case study.

2) Conduct the SWOT analysis for FITBIT.

3) Evaluate the FITBIT's environment using PESTEL elements.

4) Discuss FITBIT's differentiation strategy.

5) Describe FITBIT's positioning strategy in comparison to its competitors.

6) Comment briefly on how FITBIT's overall strategy helping them achieving their mission and vision?

Management Theories, Management Studies

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