Question 1 a number of companies have shifted a portion of, Ask an Expert

Management Studies

Question: 1. A number of companies have shifted a portion of their promotion dollars from advertising to trade sales promotion methods? Why?

2. Why would a producer offer refunds or cents-off coupons rather than simply lowering the price of its products?

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92272229

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