Question -

Carryout a VRIO analysis about the Rocket Internet like which resources/capabilities (ie. Technology platform, finance and expert teams, HRM and culture, HQs identification, conceptualization and execution of online business models, and global venture development program) could provide sources of sustainable competitive advantages to Rocket Internet.

Read the Case Study: Rocket Internet - Will the Copycat be imitated?

1. What are the company's resources and competences, as outlined in the case?

2. What are the company's threshold, distinctive and dynamic capabilities?

3. Carry out a VRIO analysis for Rocket Internet. What do you conclude?

Write the results of your analysis in a 1200 word report. Make sure you support your conclusion with evidence from the case and additional external research. It is essential to avoid general, unsupported statements. Reference all material used - both in-text and at the end of the report. References must follow the Harvard referencing style. Refer to the Academic Learning Skills handout on Report writing. Please see Academic Learning Skills staff for assistance with this, or any assessment.

A statement of % contribution of each group member must be included on the Title Page.

Attachment:- Case.rar