Q1. A young grocery store manager recently overheard a group of friends say that positioning strategy was an important component of marketing strategy. Seeking expertise, the grocery store manager hired you for advice about positioning his store. When you arrive, the manager's first question is which of his products are better suited for the top shelf, the bottom shelf, or located at the end of the aisle? What advice would you give this store manager?
Q2. General Hospital provides a variety of basic health services to the greater Denver area. The hospital has always focused its efforts on healthcare and has not given much thought to its marketing efforts. As a newly minted MBA, you have been hired develop a marketing strategy for the hospital. A) Discuss the primary decisions you should make in developing a marketing strategy. Is the hospital market suitable for segmentation? B) Discuss your rationale for whether the hospital should pursue a mass marketing or market segmentation approach. Please express your rationale in terms of the healthcare market.
Q3. You have been asked to assist a company in developing components of its strategic plan. A) Discuss the fundamental differences among strategic, marketing, and tactical planning, and B) Discuss the role of a SWOT analysis within a marketing plan.
Q4. You have been asked to assist a company in developing components of their strategic plan. A) To start, explain what an SBU is to your client. B) Then, explain the stages of the strategic planning process that involve SBUs.
Q5. You and your significant other decide to purchase a new home from one of the city's established builders. You hit it off with one of the builders and decide you want to help her boost her company's sales. What could she learn from a consumer multi-attribute model (compensatory model)?
Q6. As a long-time employee of a B2B company, you've noticed that your new coworker is a bit lost about understanding the importance of the "buying center" as it relates to B2B purchase decisions. A) Discuss the major parties involved in a typical buying center. B) Explain the forces that impact B2B buying process.
Assignment Files -
https://www.dropbox.com/s/4k26nbrd6vze2w0/Managment%20Assignment.rar?dl=0