Purpose
To assess your understanding of effective social media use for business.
Action Items
Locate one good example of social media use by a company and one bad example of social media use by a company. Please do not use an example that has already been posted.
If you cannot provide a URL location for the example, capture a screen image of the site and create an image of the web page.
Write a paragraph (100-200 words) about each example that includes the following information:
o The target audience for the example.
o Your evaluation of why the example is good or bad. Include at least one reference to support your positions.
Post your example on the discussion topic, "The Good and the Bad." Include your paragraph and location of the example or the image.
Read the postings by your fellow students. Respond thoughtfully to at least two of their postings.