Public Relations Management and Tactics

You are required to write a 1,500-word report; outlining the PR errors made by a company in a real case from the business world; and make recommendations as to how the company should have handled the issue from a PR perspective. Your answer should draw on your knowledge of PR theory, practical considerations, and your own creativity.

Choose one of the three companies/issues listed below:

• David Jones Ltd in the Kristy Fraser-Kirk legal case, where the CEO, Mark McInnes, resigned amid allegations of sexual misconduct
• Malaysian Airlines in the loss of MH370 and its subsequent handling of its relationships with the families of the victims
• BP's handling of the oil spill in the Gulf of Mexico and the actions of the CEO in the wake of the disaster

Your answer should be in report format:

• Cover page
• Contents
• Executive summary
• Introduction
• Main report
• Conclusions
• Recommendations
• References (Harvard or APA format)

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.