Protech Athletics Manufacturing currently markets a line of sporting goods equipment through independent sales representatives. The company has grown considerably since its inception seven years ago. Recently, Protech has become frustrated with its independent reps. It believes its products are not getting the attention they deserve. Protech is wondering if there is something it can do to help motivate the reps. However, given its recent disappointment with the reps, Protech is entertaining the idea of developing its own sales force.
Answer the following questions.
What do you suggest Protech do and why?
What are the advantages and disadvantages associated with your solution?
How can sale promotion and publicly be used to supplement a personal selling-driven strategy?
Why is personal selling typically emphasized in business markets and advertising emphasized in consumer markets?