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Propose the new target market segment for the product and its accompanying pricing strategy (for illustration, bundling and couponing). Give a rational for why you feel the new target market and pricing strategy would be successful and probable impact to the profitability of the firm. The pharmaceutical industry frequently has the luxury of implementing pricing strategies which appear high to consumers. Take a position on the fairness of the industry's approach to pricing pharmaceutical products comprising offering an alternative strategy that might be more palatable to consumers. Give a rationale with your position.

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