Product - kelloggs special k cerealprepare some notes to, Ask an Expert

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Product - Kellogg's Special K Cereal

Prepare some notes to discuss with your colleagues about why image and perception are so important. Specifically address the following:

• The current image of the company in the marketplace

• One interactive marketing strategy recommendation for changing the image of the product and how it matches your customer target market(s), specifically addressing customer communication and engagement

• Consider changing a logo or slogan or offering social networking opportunities, such as a Web site, fan page or community, discussion forum, chat, or blog.

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