Problemread the mini-case study excellence in southwest, Ask an Expert

Management Studies

Problem

Read the mini-case study "Excellence in Southwest Airlines" (Marketing Management by Kotler and Keller). Southwest has mastered the low-price model and has the financial results to prove it. Why don't the other airlines copy Southwest's model? What risks does Southwest face? Can it continue to thrive as a low- cost airline when tough economic times hit?

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Category:- Management Theories
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