Problem: Marketing Communications

The restaurant clients want you to develop an IMC plan for their launch. You know there are several types of Integrated Marketing Communications; however, your clients are not familiar with them.

List and describe or define FOUR major types of IMC. Be specific and include enough detail that your clients understand each type.

Select two types of IMC, and provide a specific example of an action item that applies to the launch of the restaurant, including why you selected this action item over the many other options available to the clients. Provide enough DETAIL so that the clients understand what they need to do.