prepare down a four to eight page paper in which you:

Prepare an environmental scan for the company pointing out the most important environmental threats and describe how the company must respond to each threat to make sure that the impact to the business is minimal.  Based on the environmental scan, assess the company's strengths and assess how the company can leverage these strengths so as to yield a competitive advantage in the market-place. Recognize a significant competitor for the company and evaluate how your company will compete against it to maximize profits and make value for stakeholders.  Suppose that the U.S. economy is in a state of decline requiring modifications to the strategy. Assess how the strategy must be modified. Give a justification of how this will help the company continue to compete in the marketplace.  Assess how global competition might impact the business strategy and find out how the company should respond. Use at least four quality academic resources in this assignment.

Note: Wikipedia and other Websites don't meet the criteria as academic resources.