Prepare a research report of industry characteristics that will affect an organization entering in that industry. Your description must contain the following aspects:
- Size of the industry
- Value factors in a B2B environment.
- Key players
- Key business consumers
- Segmentation approaches
- Future growth potential of the industry.
Preparation
Demonstrate how this will contribute to meeting organisational and marketing objectives more effectively. Your analysis must use academic theories and frameworks to underpin your analysis as well research from wider sources to gain the necessary information. The analysis should lead towards the marketing strategy to achieve your market goals, followed by an effective implementation plan.
Presentation
Submit your assignment as a business report. You can attach unlimited appendices to the report to provide coverage of information. Use Harvard style referencing. Please consult the rubrics under assessments in Learnline for more details.