Prepare a case analysis (8 pages max) utilizing the case study framework below. Please do not make relevant and appropriate use of data included in the case study. There is no need to conduct additional research, utilize the information presented in the case. Please provide a word document for the analysis AND excel spreadsheet to show the calculations for Question 2.
The written report should deal with the following issues:
- Imagine yourself to be in a situation similar to Larry Buckingham. What are the strategically important factors that you will take into account while developing an optimal pricing policy?
- Design a ticket pricing plan for the Springfield nor'easter's first season. Be very specific, and explain your assumptions -most importantly the assumptions of
- cause and effect-that underlie your strategy.
- Use the pricing plan that you had developed in response to Question #2. Taking into account Larry Buckingham's estimation about ticket and concessional sales, do you think the team will manage to 'breakeven' in the first year? Please support with calculations.
- What are the environmental factors that may impact your forecasts? In future years what changes in the ticket pricing categories that you will recommend in order to enhance revenue?
I am attaching the following documents:
1. Springfield Nor'easter Case Analysis
2. Worksheet Template for Nor'easter Calculations for Question 2
3. Nor'easter Case Presentation