Please use Starbucks Corp. to gather information concerning the Starbucks Corp's critical success factors (CSFs). To develop a SWOT analysis to clarify and aid in the identification of the organization's/segment's CSFs.

1. Brief description of the organization/segment
2. SWOT analysis in chart form containing the following 4 categories: Strengths, Weaknesses, Opportunities, and Threats. Each item must be clearly and concisely stated.
3. Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the 4 categories identified in the text. For each CSF, explain in a separate column how the measurement of the CSF will transpire.
4. A discussion of the CSFs chosen for the organization/segment - Why were these particular factors selected? Why are they important in accessing the success of the company?
5. An evaluation of the organization/segment to determine if it is achieving each of the CSFs. Analyze each CSF and use data from the measures indicated in the Balanced Scorecard as support for the conclusions.

Additional guidelines:

1. You must reference a minimum of your textbooks and 2 additional scholarly sources. Wikipedia, Investopedia, and the like are not considered scholarly sources and should not be used. Any use of these sources will be grounds for a 100-point deduction.