Please use my only references.

Company: The Procter and Gamble Product: Scope V.S Competitor Company: Johnson & Johnson Product:

Listerine in #11 One method to Measure and Monitor Success (leave the word evaluation out)

References

Brainstorming: Generating Many Radical, Creative Ideas. (2015) Mind tools. Retrieved from http://www.mindtools.com/brainstm.html

http://us.pg.com/
http://www.jnj.com/

Creating powerful brands. (2011). In Business: The ultimate resource. London, United Kingdom: A&C Black. Retrieved from

http://search.credoreference.com.proxy.cecybrary.com/content/entry/ultimatebusiness/creating_powerful_brands/0

http://subscriber.hoovers.com/H/company360/quickReport.html?companyId=10824000000000&newsCompanyDuns=001307081&printPreview=true

http://subscriber.hoovers.com/H/company360/overview.html?companyId=10824000000000

http://us.pg.com/our_brands (Scope)
vs
http://www.listerine.com/ (Listerine)