Please provide a comprehensive discussion of the promotion strategies of Avaya?

Ensure that the comprehensive look at the promotional strategies of Avaya? You can start by looking at the promotional objectives or themes used by the company. review the promotional mix, this should include preliminary discussion of the importance of IMC of Avaya. Promotion methods such as personal selling mass selling (advertising and publicity) and sales promotion should all be addressed in detail.

Competitive advantage is an important goal of every company. Discuss whether Avaya has a competitive advantage with respect to promotion, how the promote their products. state a position and include rationale minimum of two pages long double spaced add to reference page. Include a subheading. Please ensure you APA guidelines and do not copy and paste. Ensure to site the work