Please discuss your Company Of Expertise (COE) briefly using the sections outlined in these guidelines. Why did you choose this company? Research the company and explain the reasoning for your choice of this company in the introduction section of your assignment. Let us know if we can use your COE in A1 and why? Here are the sections of your COE assignment:

1.0 Introduction of your COE. Explain your reasoning for choosing your COE.

2.0 COE SWOT Analyses:

2.1 COE Strengths (3 strengths in order of importance)

2.2 COE Weaknesses (3 weaknesses in order of importance)

3.0 Competition Analysis.

3.1 Primary competitor: Discuss the primary competitor of your COE. Compare your COE with the primary competitor. Use a table to summarize and compare the strengths and weaknesses of the two companies (3X3).
4.0 COE target market analysis. Discuss the consumers that your COE is targeting.
5.0 COE national and international operations.

5.1 COE international operations

5.2 COE National presence

6.0 Do your recommend your COE and CE to be used in A1?

7.0 References

Additional guidelines:

Your discussion should be your own write up using your own wording. You may use ideas from the internet but you should rewrite them using your own wording.

The company should be B2C Company not B2B (e.g., Wal-Mart, HEB, Sam's Club, Best Buy, and Home Depot.

Use five scholarly references for your COE (five cites). Your references should be APA formatted and cross cited in the body of your paper.

Try to cite articles from the Bloomberg Business Week magazine in your report.

You may not use Apple, Samsung, or Netflix because we are using these companies as examples.

You cannot use Taiwan or Brazil as your CE because we will use these as examples.

You may use your COE for your A2 assignment if we do not use it in A1.

COE: it is better to select your COE from companies operating in Houston- Texas.

Your discussion should be brief and not more than one page 81/2 by 11.

Font and margins: Times New Roman size 12 with margins of one inch all around.

The COEdiscussion and the COE assignmentare interrelated.The COE assignment guidelines are posted in the Guidelines DB together with an example COE from last semester for your reference.