please answer each question~! this is not an essay stuff. it is just discussion question~! put a reference if you use please.

1) People can emerge with different perceptions of the same object because of three perceptual processes. List and briefly characterize these processes.

2) What mental accounts do you have in your mind about purchasing products and services? Do you have any rules you employ in spending money? Are they different from what other people do? Do you follow Thaler's four principles in reacting to gains and losses?

3) Identify the four market segment groups based on brand loyalty status and list what a company can learn from analyzing the degrees of brand loyalty.