Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Management Theories Expert

Perween Warsi’s parents arranged for her to marry a doctor at the age of 16 in India.  The couple moved to Britain in 1975 with their two sons.  Bored, with time in her hands, Perween decided to try producing high quality, authentic Indian food and set up S &A Foods (named after her  sons Sadiq and Abid), working from her kitchen with six staff, selling to neighbourhood  takeaways.  Within six months she had moved to a unit on a local industrial estate and within a year was selling to Asda, followed by Safeway, Waitrose, Budgen, Morrisons and even Welcome Break and Scottish & Newcastle.  S & A now has four factories in Derby, a workforce of 1100 and an annual turnover of £100 million.  Warsi is the second richest Asian businesswoman in Britain and her husband, Talib, gave up being a GP in 1995 to become S & A’s marketing manager.

The target market for the food is “cash-rich, time-poor” consumers. The firm has to keep on top of a rapidly developing market and launches some 300 new products each year, developing thousands more.  S & A is expanding in Europe and already sells to supermarkets in France.
“I knew my products could be marketed nationwide before I had sold single samosa.

There was a huge gap in the market for quality Indian and Thai food….. When the business started, I was very busy.  In the mornings I would take the boys to school, then come home and make food all day….. My husband was extremely supportive, however I still feel very guilty that I wasn’t always there for my beautiful sons…. I can’t imagine retiring.  What could I do?  Our prospect is bright and we are always looking to innovate”.

problem 1:

(a) describe the business environment of S & A Foods.

(b) Determine and describe the marketing strategies Mrs Warsi has been adopting to grow her business

(c) S & A Foods appears to be a family business where the owners are sacrificing family life.  What strategies can you propose to them to expand the business and to retain family life?

(d) What are the merits and demerits of your proposed strategies?

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M96927

Have any Question? 


Related Questions in Management Theories

What is the difference between authentication and

What is the difference between authentication and authorization? Can a system permit authorization without authentication? Why or why not? What is the most widely accepted biometric authorization technology? Why? What is ...

Topic supply chain management question search the web on

Topic: Supply Chain Management Question: Search the web on topics related to how the supply chain in the service industry compares to the supply chain of the manufacturing industry. 3 pages.

Instructionsresearch and write a brief answer to the

Instructions: Research and write a brief answer to the following question. Your response should be between 300-400 words. Your work should follow the conventions of Standard American English (correct grammar, punctuation ...

Research and find a cool supply chain technology that is

Research and find a cool supply chain technology that is being used to insure safe and healthy foodstuffs within a retail business of our choice. What federal regulations must that followed to insure such safe and health ...

Shanshan zhaothe port of hueneme group 1bullintroduction

Shanshan Zhao, The Port of Hueneme (group 1) • Introduction to the Port of Hueneme (shanshan) The Port of Hueneme is a vital international niche market port on the west coast for autos, fresh produce{bananas mostly, but ...

Question 1 in reflecting on the complementary nature of

Question 1: In reflecting on the complementary nature of managing and leading, John Kotter suggested that leadership is about coping with __________ while managing is about coping with __________. change; complexity comp ...

Discussionconduct independent research to find a targeted

Discussion Conduct independent research to find a targeted recruiting strategy. Discuss each question separately. Include the 5 HEADINGS (in-bold) below in your response: Describe the strategy? Who does it target? Does i ...

For this assignment write a minimum of 4 pages in length

For this assignment, write a minimum of 4 pages in length describing your intervention plan to lead the people in conflict toward transformative change. Be sure to use the unit lesson as a guide. Incorporate at least fiv ...

What is an infosec framework what is an infosec blueprint

What is an InfoSec framework? What is an InfoSec blueprint?. What is a security model? How might an InfoSec professional use a security model? What is access control? What are the essential processes of access control? W ...

Part 1 scenarionbsp you have been hired as a consultant by

PART 1: Scenario:  You have been hired as a consultant by the CEO of a medium-sized business with a limited budget to help address concerns that he has about his organization's information security - and to bring efficie ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen