Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Management Theories Expert

Perween Warsi’s parents arranged for her to marry a doctor at the age of 16 in India.  The couple moved to Britain in 1975 with their two sons.  Bored, with time in her hands, Perween decided to try producing high quality, authentic Indian food and set up S &A Foods (named after her  sons Sadiq and Abid), working from her kitchen with six staff, selling to neighbourhood  takeaways.  Within six months she had moved to a unit on a local industrial estate and within a year was selling to Asda, followed by Safeway, Waitrose, Budgen, Morrisons and even Welcome Break and Scottish & Newcastle.  S & A now has four factories in Derby, a workforce of 1100 and an annual turnover of £100 million.  Warsi is the second richest Asian businesswoman in Britain and her husband, Talib, gave up being a GP in 1995 to become S & A’s marketing manager.

The target market for the food is “cash-rich, time-poor” consumers. The firm has to keep on top of a rapidly developing market and launches some 300 new products each year, developing thousands more.  S & A is expanding in Europe and already sells to supermarkets in France.
“I knew my products could be marketed nationwide before I had sold single samosa.

There was a huge gap in the market for quality Indian and Thai food….. When the business started, I was very busy.  In the mornings I would take the boys to school, then come home and make food all day….. My husband was extremely supportive, however I still feel very guilty that I wasn’t always there for my beautiful sons…. I can’t imagine retiring.  What could I do?  Our prospect is bright and we are always looking to innovate”.

problem 1:

(a) describe the business environment of S & A Foods.

(b) Determine and describe the marketing strategies Mrs Warsi has been adopting to grow her business

(c) S & A Foods appears to be a family business where the owners are sacrificing family life.  What strategies can you propose to them to expand the business and to retain family life?

(d) What are the merits and demerits of your proposed strategies?

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M96927

Have any Question? 


Related Questions in Management Theories

Assignment - conduct an interviewthis assignment has been

Assignment - Conduct an Interview This Assignment has been designed to allow you to demonstrate your communication, facilitation, negotiation, analytical and evaluation skills to complete client assessment. You are requi ...

Emily bicchieri is a newly elected city council member in

Emily Bicchieri is a newly elected city council member in the City of Kelsey. As part of her orientation to her new position, Ms. Bicchieri wants to learn the roles and functions of the people she must rely on for inform ...

What are the types of plans how are they distinguished from

What are the types of plans? How are they distinguished from one another? Do you think plans with incremental objectives are more effective than those that contain stretch goals? Why or why not? What role should ethics p ...

Read the following articlepreston g moon j simon r allen s

Read the following article: Preston, G., Moon, J., Simon, R., Allen, S., &Kossi, E. (2015). The relevance of emotional intelligence in projectleadership. Journal of Information Technology and Economic Development, 6(1), ...

Identify and discuss key issues in benefit planning design

Identify and discuss key issues in benefit planning, design, and administration. Be certain to discuss the four major administrative issues that arise on setting up a benefit package (325 Words). Key Issues in Benefit Pl ...

Discussion question - five bases of powerconduct research

Discussion Question - Five Bases of Power Conduct research on French and Raven's five bases of power, which include coercive, legitimate, reward, referent, and expert power. For the first part of your post, choose five l ...

Question 1a do you think management is an art or a scienceb

Question 1 (a) Do you think management is an art or a science? (b) Describe using suitable examples the basic management functions. Question 2 (a) Using suitable examples explain the three (3) main managerial skills. (b) ...

Historical overview of water sustainability and

Historical Overview of Water Sustainability and Treatment Write a 1050- to 1,400-word paper investigating a historical water contamination event. Examples include but are not limited to: BP Oil Spill Japanese Tsunami of ...

Research and find a cool supply chain technology that is

Research and find a cool supply chain technology that is being used to insure safe and healthy foodstuffs within a retail business of our choice. What federal regulations must that followed to insure such safe and health ...

Question 1 what are the seven major elements of a customer

Question 1: What are the seven major elements of a customer vignette? Question 2: How do you make sure that image files are the right size for your Dreamweaver web page templates, and what file format do they need to be ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro