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Part IV- External Assessment (A)
Identify and create a graphic of major competitors, identifying market share/products to show competition in the industry. Complete a Competitive Profile Matrix, using at least 12 factors and two competitors.
Part IV- External Assessment (B)
Summarize key industry trends for the last five years, using resources such as Standard & Poor's Industry Surveys, or Chamber of Commerce statistics, etc. Highlight key external trends as they impact the firm in areas such as the economic, social, cultural, demographic, technological, political, legal, governmental, and natural environment.

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