Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Management Theories Expert

Problem 1: India is a huge economy undergoing considerable growth. CNN, a U.S cable news channel, cracked the Indian market by teaming up with Doordarshan, the government-owned network. However, CNN?s launch was flawed with communication problems. Network teaser footage, feature cattle blocking traffic in Bombay. Since cattle are considered sacred by Hindus, this footage offended many in India’s population. CNN Vice President responded to the network’s critics by announcing that the teaser was really an analogy that pointed up the “bullishness” of the Indian economy. His remarks did little to quiet critics who suggested CNN was not presenting the correct image of modern India. If the Bombay footage was not enough, a CNN weather map showed the disputed province of Kashmir as part of Pakistan, not India. Another wave of protest hit the U.S network. One opposition party leader of India said the CNN-Doordarshan deal was a “sell-out” of the nation?s interests. He further added that the characteristics of the weather map were an “ominous pointer of the shape of things to come.”

Required:

1. Outline the communication policy which CNN could have employed to avoid the mentioned communication mistakes.

2. Suppose that CNN?s Vice President asked your advice about how to enhance the situation. Make a communication brief which would address the situation.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M94697

Have any Question? 


Related Questions in Management Theories

In learning session four each student is to submit a 5

In Learning Session Four, each student is to submit a 5 word-processed Staffing Practices Paper. The paper should contain three sections: Section I: The student should describe the corporate recruitment and selection pro ...

Topic name is environment issues and you have to use watson

Topic name is environment issues and you have to use Watson analytical tool. The topic will be on environmental issues. Your main task is to apply Watson analytical tool to develop innovative analytics visualization solu ...

Read the following supply chain reconfiguration case make

Read the following supply chain reconfiguration case, make assumptions as necessary but do state them clearly, and answer the following questions provided at the end of the case description. The case company (referred to ...

Assessment task-read 10 ethical issues confronting it

Assessment task- Read "10 Ethical Issues Confronting IT Managers" article by Jeff Relkin (http://Www.techrepublic.corn/article/10-ethical-issues-confronting-it-managers/). Find a recent real-life case related to ANY one ...

The basic procurement cycle includes the

The basic procurement cycle includes the following: • Determination of requirements • Determination of the source of supply • Vendor selection • Purchase order processing • Purchase order monitoring • Goods receipt • Goo ...

Assignment - business intelligence solution development and

Assignment - Business Intelligence Solution Development and Report for Social Enterprise BI Solution Development and Report In the BI practicals, we saw how the Watson Analytics tools interact with data sources to produc ...

Assessment topic - qubeafter reading further background

Assessment Topic - QUBE After reading further background material on the company and relevant case studies on related companies, prepare a 2500 - 2600 word report analysing the important features of Qube, and identify lo ...

Case study - centralised distribution at

Case Study - Centralised distribution at Nike  'centralised and specialised, but not standardised Nike has a central customer service centre (distribution centre) located at Laakdal in Belgium. The centre is 200,000 squa ...

Assignment detailsdescriptionparticipants demonstrate their

Assignment details Description Participants demonstrate their advanced theoretical specialized knowledge of corporate governance and social responsibility through submission of a written academic paper (literature review ...

Bsbhrm405a support the recruitment selection and induction

BSBHRM405A Support the recruitment, selection and induction of staff- Describes the performance outcomes, skills and knowledge required to execute tasks associated with the recruitment cycle. Performance of the work desc ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate