Problem:

Since the time Kenya became the leading tourist destination in Africa in 1970s, it has come under rising pressure from Westernization (Evaristus, 2004). The ways in which local communities such as the Massai Tribes have been influencing by and responded to influences of Westernization gives an indication which the Massai tribes indeed suffered changes over time.

Required:

(a) Many tourism impact studies point out that residents aren’t homogenous in their attitudes regarding tourism development (Milman, 2004). With an appreciation of this proclamation, outline five (5) negative socio-cultural impacts which might have influenced the Massai tribes to start resenting tourism.

(b) Successful tourism management needs knowledge of exactly who the cultural tourists are and an understanding of their motivations. As a tourism planner, illustrate out how you would protect the culture of the Massai tribes whilst encouraging cultural tourism in Africa.