Online Business-to-Consumer (B2C) marketing is MOST similar to traditional marketing in the way  that:

Select one:

a. it is cost efficient.b.it requires marketers to understand consumers and deliver products and services that consumers 

need.c. it provides a means for developing a one-on-one relationship with the consumer.d.it allows products to be offered all through the year.e.it helps stablish consumer databases.