QUESTION

Once upon a time there was a beekeeper who had a beehive. His company, the Bee Company Limited produced a very high quality honey. The company's customers loved its honey and wanted the business to produce more honey than it had the previous year. The beekeeper started thinking of an approach to improve the performance of the hive

The beekeeper established a bee performance management approach that measured how many flowers each bee visited. The beekeeper send feedback to each bee at mid-season on his individual performance

At the end of the season, the beekeeper evaluated his approach and found that his hive has indeed increased the number of flowers visited but the amount of honey produced by the hive had dropped. The Queen Bee reported that because the bees were so busy trying to visit as many flowers as possible they limited the amount of nectar they would carry so they could fly faster. As well because the bees felt they were competing against each other for awards (because only the top performers were recognised), they wouldn't share valuable information with each other (like the location of the flower-filled fields they'd spotted on the way back to the hive) that could have helped improve the performance of all the bees. As the beekeeper handed out the awards to individual bees and unhappy buzzing was heard in the background

The beekeeper has decided to hire you, a quality expert to study his problem

(a) Discuss about the different quality problems faced by the beekeeper in managing his hive

(b) As a consultant what recommendations would you give to the beekeeper to increase honey production