Nineteen-year-old Kiersten Berger, now in her second year at a local community college, has begun to think about starting her own business. She has taken piano lessons since she was seven years old and is regarded as a very good pianist. The thought has occurred to her that she could establish a piano studio and offer lessons to children, young people, and even adults. The prospect sounds more attractive than looking for a salaried job when she graduates in a few months.

Question 1 If Kiersten Berger opens a piano studio, will she be an entrepreneur?

Question 2 Which type of reward(s) will be greatest in this venture?

Question 3 Even though she is an artisan, she will need to make decisions of a business nature. What decisions or evaluations may be especially difficult for her?