(Answered) Nbspleveraging competitive advantageexamine the home page

Management Studies

Leveraging Competitive Advantage

Examine the home page of Anheuser-Busch InBev and explore the six categories in leveraging competitive advantage that helped the company become the number one brewer in the world.

Six Categories of Advantage:

Customer Market
Products/Services
Business System/Value Chain
Assets/Resources
Partners
Scale/Scope

Expanding Globally

Read the article "Here's Why Microsoft's New Mobile Strategy Will Help It Overtake Apple In 3 Years." Why does the author suggest Microsoft will overtake Apple? How can Microsoft expand in the market? What are some ways in which Microsoft can build global brand loyalty?

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