(Answered) Motivations in advertisingadvertisers and marketers use

Management Studies

Motivations In Advertising

Advertisers and marketers use motivation theory when they create advertising campaigns by pairing their products with items that arouse positive emotions. Find a video clip of a commercial for a particular product, and identify which motivations are being targeted in the ad.

Write a 700- to 1,050-word (about two to three pages) paper about motivation in which you do the following:

Summarize the commercial (include a link to it).
Describe which motivation(s) being targeted in the ad, and explain which motivations are not being targeted.
Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal), and explain how they differ. Explain which theory best fits the advertisement you selected.

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