MKT1002 Consumer Behaviour Assessment

Assignment 1 - Value in the exchange

Task

Develop a piece of communication using words, pictures, diagrams and/or charts. You might like to use PowerPoint, Word, Publisher or some other similar computer program. Design your piece of communication to communicate to the manager of the service. You are communicating a rich and deep understanding about "value in the exchange" in the context of a branded service.

Assignment 2 - Co-creating value

When completing the second assignment, please use the same branded service as the first assignment. In this assignment, you will focus on co-creating value. In the first assignment, you looked at "value in the exchange" and in this assignment, you will be looking at value more deeply. You will look at the influences of customer value, and the ways to segment the market and position the branded service towards the target audience (you).

Your task

You are to develop a piece of communication that provides the service brand manager with information about their brand and socio-cultural and normative influences that affect and co-create value for the target audience (you). Your assignment should be written in either second or third person and be limited to 1600 words or 15 slides in total. Please use the "notes section" for your words when using PowerPoint. When you are using Word, please place your illustrations in-text and close to the words describing the illustration.

You are to develop an assignment that has a similar structure to below-

a. Title page

b. Introduction

c. Brand-image

d. Brand congruency

e. Brand attitude

f. Social influences

g. Rituals and artefacts

h. Conclusion

i. Recommendations.

Attachment:- Assignment.rar