• Media Plan

Resources

• • Media Plan Scoring Guide.

    Research and evaluate preferred Toyota Motor Corporation the organization's alternative media, then develop a revised media plan for alternative media. Your charge is to make the organization's media plan better than it is (based on the current literature).

    Step 1: Research the literature:

  • Analyze current theories and marketing literature for effective branding and imaging strategies.

  • Cite 7-8 articles.

    Step 2: Develop an alternative media plan outline that includes the following:

  • Identify the organization's objective and mission statement.

  • Overall goals of the plan.

  • Audience identification and target audience (primary and secondary).

  • Recommend key messages.

  • Recommend specific components for an alternative or revised technology strategy.

  • Recommend specific alternative or revised communication tools.

  • Discuss specific alternative media plan components appropriate for this organization.

  • Identify specific components of a plan to be measured for effectiveness, related to creating an ethical communications strategy. Then, recommend an alternative or revised evaluation strategy.

    Written Requirements

  • Written communication: Writing is free of errors that detract from the overall message.

  • APA formatting: Resources and citations are formatted according to APA (6th Edition) style and formatting. Be sure to write in 3rd person to receive credit for APA writing.

  • Number of resources: Minimum of 5-7 resources (one must be from the Capella library and other reputable resources as listed in the course expectations).

  • Page length: 5-7 pages

  • Font and font size: Times New Roman, 12 point.

• Suggest areas of further research on this topic.