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Martin Luther King, Jr., Gandhi, John F. Kennedy, Adolph Hitler, Nelson Mandela, David Koresh (of the Branch Davidians), Herb Kelleher (of Southwest Airlines), and Richard Branson (of the Virgin Group) are/were charismatic leaders. Can you associate with each name a characteristic (see Exhibit 9.3 on page 341) of charisma you think best describes the individual? Note: If you are not familiar with these individuals, do library or Internet research on them before attempting an answer.

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