Marketing Management

Assignment One

Milton Friedman:

States that there is only one social responsibility that organizations have and that is to use its resources and engage in activities designed to increase profits. Therefore, there is no need for corporate social responsibility as the organizations main goal is profit-making.

With this view organizations have four responsibilities.

1. Discuss the four responsibilities in their orders.

2. Discus at least four major factors that influence consumer buying behavior.

Assignment Two

What are your views on the targeting of Products to children in today's world? Aside from your personal views, discuss the issue of targeting to children from two traditional perspectives:

1. First that of a brand manager who is responsible for the profitability of a child- oriented product, and,

2. Second from the view point of an ethicist.

Imagine what each of these parties might say about the practice of targeting products to children.

Requirements / Additional information Assignments.

Color print is acceptable for figures, headings, and subheadings (MS-Word). The margin format must be according to the Normal style on MS-Word.

Length: maximum 6 pages strictly, excluding title page, executive summary, content page, bibliography and appendices. Any additional page, beyond the stipulated limit will not be marked.