Managing and Leading Change Individual Case Study & Critical Review of Refereed Journal Assignment -

Assessment 1: Case-Based Assignment (2,000 words)

Case - Lipton: By Ralf Seifert and Aileen lonescu-Somers

Assessment Tasks:

1. Introduction - Provide a concise discussion on the definition and concepts of change management; background of the case; and objectives of the assignment.

2. Content and Analysis

2.1 If you were a change agent, critically analyse and evaluate the type and appropriateness of change initiated by Unilever's global brand development director.

2.2 As a change agent, decide and explain which theory of change and leadership theory can be adopted to drive success in the case situation.

2.3 Critically evaluate and explain the pros and cons of the new strategy being adopted by Liptons.

2.4 Develop a Communication Plan that will continuously guide Unilever to effectively implement and lead its change management programme. Present the plan in tabular form with textual explanation.

3. Conclusion - draw conclusion from analyses and findings and emphasise what should be done differently in the case.

4. References - Implement Harvard style of referencing from at least 15 references not older than 2006 from varied sources.

Assessment 2: Refereed Article on Change Management (800 words) Assignment Tasks

Article - Successful Change Management involves the Employees

1. Write a summary of the article by identifying and explaining the author's idea and perspective and the audience Include direct quotes from the article to illustrate your points.

2. Select theories/concepts of leading and managing change that are applicable to the article with articulated critical understanding.

3. Make a critical review of the article. Evaluate the strengths and weaknesses of the opinions of the author and discuss both the positive and negative points based on your overall judgment.

4. Discuss your own point of view on how change can be implemented based on your evaluation. Relate your critical analysis to any of the theoretical models of change.

5. Conclude the key points and reasons identified during the critical evaluation.

6. Implement Harvard Style of Referencing from at least 15 references with year not older than 2006 from varied sources.

Attachment:- Assignments Files.rar