Make a 1,050 to 1,400 word paper which describes each phase of the consumer decision-making process and the significance of effective sales communication at each phase of the process.
Describe how different communication styles might influence selling relationships. Comprise the given:
a) Phases in the consumer decision-making process.
- How does consumer behavior influence the sale of theproduct?
- Howyou would follow each and every step of the AIDAmodel as a salesperson to help a consumer via his or her decision-making process?
- Illustrate the significance of effective sales communication at each phase of the process?
b) Your personal communication style:
- Describe the characteristics or traits of your communication style?
- Where do you think you fall on the sociability and dominance continuum?
- What are some illustrations of how your communication style would benefit and hinder your selling relationships?
- How will you overcome communication-style bias?