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Select one product from the given:

a) Apple's iPhone mobile digital device.

b) Nabisco's 100 Calorie Packs.

c) Geico insurance.

Make a 1,050 to 1,400 word paper which identifies the elements of the integrated marketing communications for the product you select.

Highlight how sales promotion is valuable to the organization's integrated marketing program by choosing two sales promotion strategies which you think best fit the integrated marketing program. Describe why and how you would use them.

Conduct research by using reliable sources. You should use the company's website as a main source of information. You might as well conduct research from other reliable sources.

Find out and state the company's key message which it wants to get across to the customer. As a salesperson, consider the points from the marketing information found on the company's website and from your other research. What points would you use in making a sales pitch to a potential customer? describe why?

 Format your paper consistent with the APA rule.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M923758

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