(Answered) Is imc campaign centredfocusing on the following pointsis

Management Studies

Is IMC campaign centred?

Focusing on the following points

Is it organisation wide?

Does it encompass both campaign and continuing organisation communication efforts?

Address the brief and to demonstrate an understanding of:

· The IMC concept

· IMC planning, implementation and evaluation processes

· IMC components

· IMC communications channels and the use of new media, databases and mobile technologies.

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